Around 2010 · The idea
It started in a small apartment.
Our founder, Eric Mendes, was a student and immigrant trying to deal with laundry in a tiny living space. The frustration sparked an idea he couldn't forget.
This one's personal
Our Little
Family Story.
One laundry problem. A family full of ideas. And a little green invention that made its way into homes like yours.
2019 · Making it real
Then the family joined in.
When Eric's parents joined him in Canada, he saw his mom struggling with laundry. They worked together on prototypes until they made something that really helped.
A name with heart
Why “Turtle”?
Laundry Turtle is named in honor of Eric’s mom. The family affectionately calls her “Tartaruguinha” — Portuguese for “Little Turtle.”
Now · Your turn
You're part of our story, too.
From family prototypes to helping people do laundry with less bending, reaching and mess, we're grateful you've brought our invention into your home.
Thanks for being part of our journey. 💚